John Lewis has launched a new advertising campaign
in the run up to Christmas. Created by London agency adamandeveDDB 'The Bear who had never seen Christmas' is an animated tale featuring Bear and his faithful friend Hare. Bear has never seen Christmas before and Hare is determined that Bear should have
a Christmas to remember.

Beautifully animated by Blinkink/ Hornet, featuring Lily Allen singing Keane's song 'Somewhere only we know'
it is John Lewis' most integrated campaign yet. Featuring a TV advert, eBook and hardback book, merchandising, window displays, instore caves, and use of social media, it is sure to help keep the tills ringing at John Lewis over the festive period.

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John Lewis