The Partners has created a new logo for Made in Britain, a national campaign promoting goods manufactured in the UK, (the UK's equivalent of the Australian green Kangaroo tag).

The new logo which is based on a quadrant of the Union Jack flag, also forms an arrow that can be rotated creating emphasis when used, for example on packaging or in store. The flexible design allows the logo to be used either independently or with a brand name, and even in various different colours.

I really like this logo, although I partly agree with comments left by other designers online questioning why the two 'in's don't line up, however I think The Partners have used sound logic in their design. It was a privilege for me to be part of the team at The Partners from 1997-1999. The Partners have done it again!

The Partners

Creative Review